We understand that growing your commercial business is important. That's why we have created a series of whitepapers and ebooks that focus on topics like marketing and sales for insurance agents.
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Current eBook
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The Customer Satisfaction Trap: 9 Steps for Insurance Agents to Build Truly Loyal Customers Here is an excerpt from the ebook:
Historically, satisfaction was seen as the driver of customer retention and the key to increasing profits. But satisfaction is becoming regarded as a limited measure of retention. According to Fredrick Reicheld, "Customer satisfaction is not a surrogate for customer retention. While it may seem intuitive that increasing customer satisfaction will increase retention and therefore profits, the facts are contrary. Between 65% and 85% of customers who defect say they were satisfied or very satisfied with their former supplier." But does this apply to insurance?
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