revenue generation ebook

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Revenue generation is not an art. It's a science.


The investment made in your commercial lines producers is too valuable to be left to chance. When not properly aligned to a revenue generation strategy and intentionally managed, you lose control over the predictability of your brokerage’s most important asset – its revenue stream.

The Policy Works sponsored eBook, The CEO’s Formula for Applying the Science of Revenue Generation, written by Rick McPartlin, founder of The Revenue Game, argues that:

  • revenue generation has 5 variables that determine revenue outcome; and
  • there is a cost of chaos when the 5 variables are not intentionally managed.

Policy Works Inc. can confidently recommend Rick's approach to revenue generation because we have worked with him.