Trust White Paper
To trust or not to trust: 7 Tactics to help brokers build trust
How can commercial brokers remain competitive in an industry where developing and maintaining relationships is critical?
Build trust. In study after study, direct links between trust and loyalty behaviours, such as repeat purchasing and positive word of mouth promotion, are continually confirmed. Trust is the foundation of every successful business relationship.
Commitment White Paper
I do: 5 Steps to more committed customers
How can commercial brokers retain their existing customers in the face of growing competition?
Build customer commitment. In the relationship marketing realm, commitment is becoming recognized as a more powerful predictor of loyalty than satisfaction.
5 Keys White Paper
Improving Your Commercial Business Through Automation: 5 Keys to Evaluating a Commercial Management System
Fact: Direct writers are commoditizing small and medium-sized commercial risks.
In a more competitive and commodity-driven market, how can independent brokers differentiate themselves and remain competitive? Workflow automation and standardization, in the form of a Commercial Management System (CMS), is crucial to the success of a brokerage’s commercial-lines operation.
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