The Policy Works Blog

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Posted by Kathleen Kotchon on September 4, 2019

A paradigm is coming. Are you ready for ‘the next big thing’ in commercial lines?

Paradigms and paradigm shifts are cyclical in nature. As soon as one paradigm shift ends or is close to ending, another paradigm surfaces and trends from there. There are always unsustainable forces that drive the paradigm. They go on long enough for people to believe that they will never end even though they obviously must end.

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Posted by Kathleen Kotchon on June 11, 2019

Creating analytics without data is like making bricks without straw

“Making bricks without straw” is an expression that comes from The Holy Scriptures. The Israelites needed straw to make bricks. If the Israelites had very little or no straw, they still had to make bricks. If you watch the film The Ten Commandments, you know which scene I’m talking about.

If you ‘make bricks without straw,’ you try to achieve something without resources that are needed to do it. —the free dictionary.

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Posted by John Eastly, President on May 28, 2019

Understanding the different kinds of analytics and how they affect your brokerage

As a business manager, it's useful to understand the different kinds of analytics. Descriptive analytics are the most familiar kind: they describe what has happened. So, for instance, I have dashboards that show our monthly financial results—revenues, expenses and profit—and sales results. I can compare these results against our targets to ensure that we're meeting our goals and to flag performance issues that need further investigation.

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Posted by John Eastly, President on May 14, 2019

What Questions Are You Asking of Your Analytics?

Mind if I get something off my chest? I'd like to clear up a misconception that I've heard circulated in our industry. I might get a bit technical, but don't worry: I'll stay out of the weeds and if you stick with me to the end, you'll be a more enlightened consumer of analytics (and software in general).

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Posted by Kathleen Kotchon on March 5, 2019

Is your commercial lines data garbage or gold?

It takes a lot of effort to identify and prepare the right data to get desired results. That’s why obtaining clean, rich data is an ongoing challenge for many commercial brokerages. Brokerage principals, producers and commercial lines managers need to know that to get the insights analytics can produce, they must have the best data possible to do it.

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Posted by Kathleen Kotchon on December 4, 2018

Want to grow your commercial lines book? Stop doing these three things now.

We all know the quote about the definition of insanity. “Insanity is doing the same thing repeatedly and expecting different results.” The truth is, we keep doing the same things repeatedly because it’s less complicated than change. It’s also easier to lay blame if someone or something just won’t bend, no matter how hard you try.

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Posted by Kathleen Kotchon on November 27, 2018

Three tips on building a social media presence at your brokerage

If you’re a small to mid-sized brokerage, you probably don’t have a gargantuan marketing budget, and yet you’re often forced to compete with national, multi-office brokerages that do. We understand that challenge because Policy Works is a small company too. We are continually looking for ways to creatively manage our marketing budget and resources.

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Posted by Crystal O'Hara on August 25, 2017

What is a Best of Breed System?

Has technology gone to the dogs?

During the month of February, the most famous dog show in the world takes place at the Westminster Kennel Club. I’m sure you’ve seen it on TV or heard about it on the news. One of the judging criteria is called “Best of Breed,” where an animal is judged as the best in its breed category.

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