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Posted by Kathleen Kotchon on June 11, 2019

Creating analytics without data is like making bricks without straw

“Making bricks without straw” is an expression that comes from The Holy Scriptures. The Israelites needed straw to make bricks. If the Israelites had very little or no straw, they still had to make bricks. If you watch the film The Ten Commandments, you know which scene I’m talking about.

If you ‘make bricks without straw,’ you try to achieve something without resources that are needed to do it. —the free dictionary.

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Posted by Kathleen Kotchon on June 4, 2019

Everyone’s a data entry person. Right?

If you’re a brokerage principal, commercial lines manager or producer, I’m sure you’ve “done your time” when it comes to data entry. You started as a junior marketer, or as a one-person office. You’ve typed millions of words and numbers into emails, submissions, renewal letters, certificates and invoices. You are done. You also have other priorities now.

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Posted by John Eastly, President on May 28, 2019

Understanding the different kinds of analytics and how they affect your brokerage

As a business manager, it's useful to understand the different kinds of analytics. Descriptive analytics are the most familiar kind: they describe what has happened. So, for instance, I have dashboards that show our monthly financial results—revenues, expenses and profit—and sales results. I can compare these results against our targets to ensure that we're meeting our goals and to flag performance issues that need further investigation.

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Posted by Kathleen Kotchon on May 21, 2019

Three ways analytics can transform your brokerage

When it comes to generating analytic insights, data feeds the beast. You cannot have analytics without data. Commercial insurance brokers collect huge amounts of data and many of them have been doing it for years, maybe even decades.

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Posted by John Eastly, President on May 14, 2019

What Questions Are You Asking of Your Analytics?

Mind if I get something off my chest? I'd like to clear up a misconception that I've heard circulated in our industry. I might get a bit technical, but don't worry: I'll stay out of the weeds and if you stick with me to the end, you'll be a more enlightened consumer of analytics (and software in general).

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Posted by Kathleen Kotchon on May 7, 2019

Analytics or instinct. What do you use to make decisions about your commercial book?

Having instincts is part of being human. Instinct is what keeps this generation and kept previous generations alive. Knowing when to put out the fire, run from the saber-tooth tiger and retreat from the battlefield, are decisions made on instinct. Instincts or gut feelings aren’t things you're born with, they’re learned.

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Posted by Kathleen Kotchon on March 5, 2019

Is your commercial lines data garbage or gold?

It takes a lot of effort to identify and prepare the right data to get desired results. That’s why obtaining clean, rich data is an ongoing challenge for many commercial brokerages. Brokerage principals, producers and commercial lines managers need to know that to get the insights analytics can produce, they must have the best data possible to do it.

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Posted by John Eastly, President on February 26, 2019

Why analytics matter to me (and should matter to you too).

As a business owner with a technical background, I have an insider's perspective on analytics. I understand and love this technology, and I created many of our dashboards. I'm also an avid user of these dashboards, relying on insights from them to manage and guide Policy Works more effectively.

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Posted by Kathleen Kotchon on February 19, 2019

How will analytics influence the future of your commercial book?

Analytics is the new black. It’s the hot trend that forward-looking brokers have been talking about at industry events, on social media sites and in podcasts all over Canada.

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Posted by Kathleen Kotchon on February 5, 2019

Three ways to start a grassroots analytics movement at your brokerage

One of the reasons grassroots movements are popular is because it drives change from the bottom up. It starts small, like a meeting of like-minded individuals at a community hall and builds momentum that can change laws and peoples’ perception of things.

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