The commercial insurance proposal. It represents your business offer to a prospective customer. One of the primary functions of the proposal is to help present the insurance recommendation in a way that is easily understood by a business owner, and hopefully, help close a sale.Read More
The river—full of twists and turns that seem never ending. The highway—straight as an arrow with clear vistas and one destination in mind (at least in Western Canada). How much time and money do you think “rollin' on the river” is costing you? In an age where we grumble, “the system is slow” when we haven’t received an email sent two seconds ago, things like repetitive tasks and duplication of work squander precious time and resources.Read More
Fenn & Fenn Insurance Practice Inc. recently became a Policy Works customer. Danielle Fenn, President and co-founder, agreed to share her brokerage's first year using Policy Works. Every month, different team members from Fenn & Fenn will share their experiences, from the initial decision to purchase all the way to completing their first renewals in the system.Read More
What Does 'Being Digital' Mean and How Do We Get There?
When I see “Being Digital” and “Commercial Lines” in the same sentence, I chuckle. It’s hard to imagine two universes further apart: one moving at light speed; the other seemingly stuck in a black hole. At the same time, I also feel invigorated because I see a world of opportunity.Read More
In a day and age where independent brokers are being absorbed by larger firms, both national and international, it is time to reflect on the age-old question, “is bigger really better?”Read More
Is your proposal full of fluff that distracts from its objective? Other than to close the sale, is your objective perfectly clear? That is, is your proposal making random suggestions or offering concrete solutions? It’s all subliminal and choosing the right words are powerful.Read More
"Your call is important to us."
We've all heard this line from a customer service representative or automated recording. As customers, we are not only conditioned to NOT believe this statement, but to believe a terrible service experience is about to take place.
Which is why we had to share some unsolicited feedback we recently received from a customer and user of Policy Works. Here is what she had to say:
The talent gap. Every brokerage principal is faced with the challenge of finding and developing talented producers, account managers and CSRs. But brokers also need to deal with another talent gap that directly impact their success: underwriters.
Many of the brokers we talk to face the challenge of dealing with new underwriters who often receive only basic training and are thrust onto the front-line of risk assessment.
One of the things we routinely see when working with new clients is that their documents tend to take on the personality of the person generating them. We call it the “chameleon curse.”Read More
If your submissions tell a story to underwriters about any given risk (the subject of our last blog post), then your proposals should tell the same story, but to a different audience – the business owner. How well you tell that story - the prospect’s own risk story - is often the difference in winning the business from the incumbent broker.Read More