Posts from Steve Pieroway

As Vice-President, Marketing & Client Services, Steve oversees the branding, lead generation, and customer service activities at Policy Works.

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Posted by Steve Pieroway on May 6, 2014

What I've Learned - John Eastly

John Eastly, Vice-President and co-founder of Policy Works Inc., talks about what he's learned in over 20 years of developing commercial-lines software for the Canadian insurance industry.

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Posted by Steve Pieroway on April 30, 2014

What is trust?

In the last blog post, I discussed the nature of insurance in terms of how well consumers are able to evaluate the service provided by brokers.

Insurance, especially the more complex commercial environment, is not easy to evaluate. Unless a business owner has a background in commercial insurance, they have no way of telling how well their broker is doing their job. They have to go on good faith, or trust.

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Posted by Steve Pieroway on April 16, 2014

New Software? Find a Champion

Or Go-To person. Lead. Hero. Person-who-will-see-it-through-to-the-end.

Whatever you want to call them, if you are bringing new software into your brokerage, you need to find this one person internally to spearhead the implementation. 

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Posted by Steve Pieroway on April 2, 2014

What I've Learned - Kevin Campbell

Kevin Campbell, President of Policy Works Inc., talks about what he's learned in over 20 years of leading a software company in the Canadian insurance industry. 

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Posted by Steve Pieroway on March 11, 2014

The 3 Things We Learned About Changing Our Own Workflows

Do you know the parable of the baked ham? It's a good introduction to the power of unquestioned practices. If you haven't heard it, it goes something like this:

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Posted by Steve Pieroway on March 4, 2014

Win your marketers' love

Yes, Valentine's Day has passed. But does that really mean you have to lose that loving feeling? No, of course not. The question is, though, how do you win a marketers' love? Coffee? Lunch? Not even close. 

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Posted by Steve Pieroway on January 20, 2014

Use pictures to create submissions that underwriters love

According to Wikipedia, the phrase "A picture is worth a 1,000 words" refers to the idea that concepts can be conveyed with just a single image. So don't write 1000's of words. Use pictures to help tell your story.

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