In the last blog post, I discussed the nature of insurance in terms of how well consumers are able to evaluate the service provided by brokers.
Insurance, especially the more complex commercial environment, is not easy to evaluate. Unless a business owner has a background in commercial insurance, they have no way of telling how well their broker is doing their job. They have to go on good faith, or trust.Read More
Do you know the parable of the baked ham? It's a good introduction to the power of unquestioned practices. If you haven't heard it, it goes something like this:Read More
According to Wikipedia, the phrase "A picture is worth a 1,000 words" refers to the idea that concepts can be conveyed with just a single image. So don't write 1000's of words. Use pictures to help tell your story.Read More