Posts from Kathleen Kotchon

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Posted by Kathleen Kotchon on June 28, 2019

O Canada!

Happy Canada Day!

Whether you’re reading this on the bus, your desk, or at the cottage—let’s take a moment to reflect on what a beautiful, amazing country we’re privileged to live in.

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Posted by Kathleen Kotchon on June 25, 2019

Three ways to creatively use analytics at your brokerage

Many commercially-focused brokers are taking advantage of analytics to help make better decisions about their commercial book. Commercial lines analytics provide sound logic and lets you accurately track activities like:

  • Premium volume and policies-in-force (PIF) by insurer.
  • Marketing activity, volume and response times per insurer.
  • Upcoming renewals.
  • Producer and insurer close rates.
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Posted by Kathleen Kotchon on June 18, 2019

Three reasons to resolve your love-hate relationship with commercial lines analytics

Analytics and Data. They’re like that supercilious, overexposed Instagram couple you see everywhere that seem to be joined at the hip. You’ll never see one without the other. They’re that unconquerable team we admire and despise—the couple we love to hate.

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Posted by Kathleen Kotchon on June 11, 2019

Creating analytics without data is like making bricks without straw

“Making bricks without straw” is an expression that comes from The Holy Scriptures. The Israelites needed straw to make bricks. If the Israelites had very little or no straw, they still had to make bricks. If you watch the film The Ten Commandments, you know which scene I’m talking about.

If you ‘make bricks without straw,’ you try to achieve something without resources that are needed to do it. —the free dictionary.

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Posted by Kathleen Kotchon on June 4, 2019

Everyone’s a data entry person. Right?

If you’re a brokerage principal, commercial lines manager or producer, I’m sure you’ve “done your time” when it comes to data entry. You started as a junior marketer, or as a one-person office. You’ve typed millions of words and numbers into emails, submissions, renewal letters, certificates and invoices. You are done. You also have other priorities now.

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Posted by Kathleen Kotchon on May 21, 2019

Three ways analytics can transform your brokerage

When it comes to generating analytic insights, data feeds the beast. You cannot have analytics without data. Commercial insurance brokers collect huge amounts of data and many of them have been doing it for years, maybe even decades.

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Posted by Kathleen Kotchon on May 7, 2019

Analytics or instinct. What do you use to make decisions about your commercial book?

Having instincts is part of being human. Instinct is what keeps this generation and kept previous generations alive. Knowing when to put out the fire, run from the saber-tooth tiger and retreat from the battlefield, are decisions made on instinct. Instincts or gut feelings aren’t things you're born with, they’re learned.

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Posted by Kathleen Kotchon on March 5, 2019

Is your commercial lines data garbage or gold?

It takes a lot of effort to identify and prepare the right data to get desired results. That’s why obtaining clean, rich data is an ongoing challenge for many commercial brokerages. Brokerage principals, producers and commercial lines managers need to know that to get the insights analytics can produce, they must have the best data possible to do it.

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Posted by Kathleen Kotchon on February 19, 2019

How will analytics influence the future of your commercial book?

Analytics is the new black. It’s the hot trend that forward-looking brokers have been talking about at industry events, on social media sites and in podcasts all over Canada.

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Posted by Kathleen Kotchon on February 12, 2019

Three ways prospecting commercial lines business is like dating

Most of us wouldn’t be here if it weren’t for dating. That time your Dad plucked up the courage to give your Mom a call and ask her out and she agreed to go. Lots of things may have happened before and after they agreed to go out with each other, but the endgame was successful because here you are.

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