Most insurance brokers I talk to use Microsoft Office®, namely Microsoft Word. It’s an excellent tool, it was used to write this blog. Did you know MS Word has been around for over 25 years? Even if your brokerage started using it in 1997, that means you have 20 years of data stored on assorted Word documents.
Think about that. That’s almost a quarter century worth of data. Yet, most us just keep typing away, adding more and more data, completely unaware of its potential. Does a standard workflow in your brokerage look like this?
I know some of you are saying, “we use mail merge to expedite our workflows,” but you still need to setup a main document, a data source and a merged document to do that. You’ll also need someone at the brokerage with the time and know-how to maintain it.
Copying and pasting is an unconscious task because we do it frequently. It feels like it only takes a couple of seconds, but 100 times copying/pasting @ 30 seconds per task = 3,000 seconds. Three-thousand seconds is 50 minutes. That’s almost an hour of copying and pasting! That doesn’t include the time it takes to search through 20 years of Word documents stored on the network either.
An hour on the copy and paste merry-go-round can make even the strongest stomach nauseous. So, how do you get off this crazy ride?
A commercial management system (CMS) is an ideal solution. The data is stored in one place, allowing you to seamlessly build submissions, proposals and binders from one source. There’s practically no time spent copying and pasting because your:
In short, each document builds off the previous transaction. This allows your commercial lines team to spend more time servicing clients, not on data entry and especially not copying and pasting.
Copying and pasting is a repetitive task cleverly disguised as an automated task. Automation at its best reduces human intervention to a minimum and the reduction of human intervention means less time spent doing the task and less chance of human error. A win-win situation.