What is eMarketing?
by Steve Pieroway, Director of Marketing
eMarketing, quite simply, is the electronic exchange of commercial-lines data. This includes uploading your submission (from Policy Works to your insurers' site) and downloading your quote (from your insurers' site back into Policy Works). Currently, Policy Works customers are able to upload their submissions to ING's SaversCL website. With the release of Policy Works 6.2, slated for this spring, Policy Works customers will be able to upload to Gore Mutual, Aviva, and Royal & SunAlliance. And, they will be able to download their quotes from ING's SaversCL site back into Policy Works.
How does eMarketing work?
Each piece of commercial-lines data entered into Policy Works is coded in a standardized manner. This is the key to successful data exchange. Using the CSIO commercial-lines XML standards, we map the data in Policy Works to each insurer partners' website. This means that each piece of data is accurately and reliably transmitted to your insurers. In other words, your insurers receive exactly what you intend to send.
For Policy Works customers, the process is fully integrated into the Policy Works workflow. eMarketing includes all of the benefits of using companies' quoting sites, with little of the data reentry.
Is my data safe and secure with eMarketing?
Each of our insurer partners works with Policy Works to meet the stringent requirements of our Certified Data Exchange Partner Program. To exchange data with Policy Works, each partner must meet specific standards, verification, and security criteria. This ensures the integrity and security of your commercial data is maintained.
What are the benefits of eMarketing?
A lot less re-keying for your frontline staff, faster turnaround on quotes, better customer service, and improved protection against E&O exposure. All of these factors contribute to a healthier bottom line.
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January 2008
